The world’s bestselling guide to inexpensive wines
175 wines under $15 that beat $50+ bottles in blind tastings
The price of this book is naturally under $15 but is essentially “free” if it delivers on its promise. (Their part II wine list is a work in progress for me.) * However, what is of much interest is the detailed exploration of their well known key premise: Wine price is NOT directly correlated with quality i.e., the price of wine may not significantly correlate with pleasure: "When non-experts blind taste cheap and expensive wines they typically tend to prefer the cheaper ones." Part I consists of a number of informative chapters summarizing and discussing behavioral economics and neuroscience in wine tastings that is essential reading for any serious oenophile. As I agree with the majority of the premises, I will not list them here but encourage you to read them if you are unaware of the latest academic studies.** Instead I offer one minor quibble and three suggestions for Wine Trials 2012:
he 55 repeat winners from 2010, and especially the three time Wine Trial selections would be welcome. These perennial winners could be an ideal place to start as an alternative to first drinking the 7 top Wine Trial 2011 Winners. ***
My closing comment to the editors: Both myself and my personal sommelier are available for tastings! :)
*Note one can also view a list of the “winners” on their website The Wine Trials for free.
** Interested readers are directed to the Journal of Wine Economics, the official journal of the AAWE.
***If you need a drink right away and you are waiting for your book order in the mail, the overall winner of 2011 Wine of the Year was Dr .L. Reisling (Loosen Brother, Germany) $12.